This week I basically completed all the social media that I'm linking onto my production's website. I think social media is such an important aspect of marketing, and it is a component that can my film a ton of exposure....and for free! 

I decided that I would stick to three main social media platforms: Instagram, Facebook, and Twitter. My main target audience for this film is both males and females between the ages of 14-30 (a decently younger audience). Although I feel like a more mature audience could enjoy my piece as well, I think the 'love story' aspect of the film is much more inclined towards a younger group. That's why I decided to stick with these social media platforms, because the demographics for them tend to be younger. 

For example, college students (or those between 19-29) use these platforms the most:

- Facebook (87%)

- Twitter (47%)

- Instagram (45%)

These three are the apps that are used the most, which is why I think it would be best if I used these to really market my film.

Instagram

I started with an Instagram account, and since Instagram tends to be more about pictures and overall "aesthetic", I decided I would use the grid format to my advantage. I also put the film's website in the Instagram bio, which would allow for the viewer to have access to both the website and other social media platforms. Instagram also has a new feature where you can sort of "brand" your profile, depending on who you are/what you're promoting. I put the Indefinite account under a "movie" category, which could connect with people inclined towards that category with Instagram's new post sponsorships. By clicking "promote" on the page, Instagram guides you in various ways to get your content on other people's feeds. Instagram also has an 'explore' page that could connect more people to the movie by having some of the posts on it.